Not My Problem
I very very rarely watch live tv (football, baseball, hockey and the Olympics being the rare exception and even then I prefer to pause it, walk away to do whatever I need to do and then watch it later). It's a disease as anyone with a Tivo can attest.
Sometimes as you're bouncing forward thirty seconds by thirty seconds, you catch just a touch of a commercial that makes you stop. Ok, and by sometimes I mean that this has happened to me once in the five years that I've had my Tivo.
In fact, my husband happened to be in the room, and I made him watch the commercial with me the second time because I was laughing so hard.
Really, you have to check it out.
I want to know where these women are for a few reasons.
First, the obvious is that watching the commercial cracks me up. I can't imagine how hard I'd be laughing if I saw someone on the street actually doing this.
And second, I'd need to conduct an interview with them.
Me: Excuse me, I noticed that you seem to have some trouble with your underwear. Do you mind if I ask you a few questions?
Lady: Uhhh.
Me: Great! So I need to know, when your underwear rides up, is this something that you really have to adjust immediately while in public? Is there a reason you can't wait until you're in some sort of private space to adjust?
Lady: Well, you see....
Me: And really, does your technique work? I've never seen it before, and I just don't think that it would work for me.
Lady: Ahh...
Me: I mean, if I really have an issue, I go for the quick pull method. It's quick and very effective.
Lady: I see.
Me: And what kind of underwear do you wear? I've just never had an issue with it riding up on me constantly. Have you ever thought about going with a thong if you are that bothered by it?
Lady: I've got to go.
Me: Wait, just one more question! What's with the facial expression as you're adjusting? It just doesn't seem natural. If you kept more of a poker face, maybe people wouldn't notice as much?
Yeah, that interview probably wouldn't go over so well. But hey, it's an effective commercial by all advertising standards. I actually voluntarily watched it - more than once, mind you. I know what the product was (Hanes wedgie proof underwear -- maybe not the exact name but I could find it in a store) and where it's sold (Wal-Mart, which effectively means I'll never buy a pair). And the commercial made me giggle.